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How Voice Technology is transforming businesses

by | 4 Jun 2024

It’s a fact: voice technology is changing the game for businesses in many sectors. And since the COVID-19 pandemic, everything has accelerated: we have profoundly shifted our relationships and interactions with touch screens, but also (credit) card transactions and cash. As a result, things are changing for businesses too. Adapting to these new ways of doing business can still be a challenge. Especially since today, even after returning to our “old” habits, our preference for contactless and voice-activated interfaces has grown considerably. And for businesses, this represents a real opportunity to improve the customer experience. And that’s where voice technology comes in…

voice technology

The expansion of voice technology

Voice technology is revolutionizing the way we interact with devices and services. When we talk about voice technology, we’re talking about voice recognition, but also voice commands and voice-activated systems. After COVID-19, hygiene and the need for touchless interactions (also because they are more accessible to children and adults who have difficulty with touch screens and computers) were omnipresent. And this has greatly accelerated the adoption of voice solutions in our everyday lives. And today, as a Forbes Technology Council article points out, this shift represents a new era for voice technology, and even more so thanks to advances in AI and machine learning.

Key opportunities for voice

Using voice technology enables companies to improve their customers’ experience, streamline their operations and also increase accessibility to their solutions and services. Well, we’ve identified for you several opportunities where voice technology is having a significant impact on consumer demand:

Voice-controlled devices in public places

Public spaces are increasingly incorporating voice-controlled devices to create touch-free environments. Switches, thermostats, elevators and doors can all be operated using voice-controlled technology. This solution not only improves hygiene by reducing the spread of germs, but also increases productivity and accessibility in workplaces and public spaces.

Take disabled people, for example. Thanks to voice technology, they can have access to alternative methods of interaction that complement traditional touch screens and buttons as we know them. So, by integrating voice technology, companies can create inclusive environments that meet the needs of as many people as possible.

Voice technology in hotels

The hotel industry is constantly on the lookout for innovations to enhance the guest experience and simplify operations. Take the example of “smart homes” and personal voice assistants, whose popularity has been a major factor in the development of smart hotels. We say “smart” because they are equipped with voice assistants in the rooms. And so, these hotels have really rethought the interactions between customers and their services. Thanks to these voice-activated systems, you can respond more quickly to customer requests and thus improve communication between guests and hotel staff. A big plus for customer satisfaction.

voice technology at home

In hotels, the automation of certain routine tasks and the provision of personalized experiences enabled by voice technology is a real benefit for staff: they can concentrate on providing exceptional service. The result: greater operational efficiency and a “feel at home” sensation for guests.

Hands-free orders at quick-service restaurants

Let’s be honest: fast-food restaurants face unique challenges when it comes to hygiene and efficiency. You can already order using traditional touch screens, but they pose hygiene problems: everyone touches them, they aren’t cleaned between orders, and customers often receive their food quickly after using them… In such cases, voice technology can really be a viable solution: place your order quietly, hands-free, using your voice and advanced voice artificial intelligence systems. And there you have it.

Thinking of them for restaurants, voice-activated ordering systems can help meet cleanliness and food safety standards and offer customers a convenient and efficient way of placing orders of varying complexity. And it’s also an excellent way of reducing operating costs and improving the overall customer experience by minimizing physical contact.

Voice in healthcare

For the healthcare sector too, integrating voice technology into their operations is a really good idea. Not least to facilitate patient care, simplify administrative tasks and improve overall operational efficiency. Let’s take an example to illustrate the benefits: a healthcare provider could easily update patient records, schedule appointments or access essential information with voice commands, so without having to touch a computer or tablet.

As far as patients are concerned, voice technology can also enhance their experience. For example, controlling lights or in-room TV by voice, or communicating vocally with medical staff. This not only improves patient comfort, but also reduces the risk of infection by minimizing physical contact.

voice and payments

Voice assistants in retail

In stores, voice technology can also enhance customer interaction and experience. In-store voice assistants can help customers find products, check prices or receive personalized recommendations. And, icing on the cake, voice can also take care of hands-free payment: even more positive experience and greater security.

On the other hand, with voice technology, you can improve a store’s inventory management and logistics. Voice-activated systems can help with inventory, ordering and supply chain management. All for greater efficiency and lower costs.

Voice technology in the automotive industry

For its part, the automotive industry can also take advantage of voice to enhance the driving experience and vehicle safety. Voice-activated systems allow drivers to control various functions, such as navigation, entertainment and climate control, all without taking their hands off the wheel. Not only does this improve comfort, it also reduces the risk of accidents, with fewer sources of distraction. And why not use voice technology to help diagnose and maintain vehicles? Simply by providing drivers with real-time information on the condition of their vehicle and alerting them to potential problems. Such a proactive approach to vehicle maintenance can help prevent breakdowns and extend vehicle life.

The future of voice technology

Progress in voice technology is just the beginning. As AI continues to evolve, we can expect even more sophisticated voice-controlled systems, capable of understanding natural language and responding to it with greater precision. According to well-known technology expert Bernard Marr, the AI revolution in voice interaction marks the dawn of a new technological era.

Companies that embrace voice technology today will be well placed to meet the demands of a touchless future. By prioritizing innovation and leveraging voice-activated systems to meet modern challenges, companies can improve customer satisfaction, increase operational efficiency and create safer, more accessible environments. When is it your turn?

Find out how your company can take advantage of voice technology and stay at the forefront of this new era of innovation. Contact us to discuss your voice projects!

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