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Reach the right public with segmentation

Tailor your communications like never before with list segmentation, ensuring that the right message reaches the right audience at the right time.

The heart of effective communication

Personalization at scale

List segmentation allows you to tailor your messages based on specific criteria. This ensures that your communications truly resonate with your audience. From demographic data to behavioral patterns, segmentation enables personalization at scale. And this is crucial if you want to capture and retain your audience’s attention.

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Increased relevance

Imagine sending a generic message to your entire contact list – it’s like dropping a big net and hoping to catch a few fish. However, with segmentation, you can narrow your focus, delivering content that is highly relevant to specific segments of your audience. This relevance not only captures attention, but also creates a sense of belonging. The result? Increased engagement and conversions.

Boosted engagement rates

Lists and segmentation allow you to send targeted and timely messages, addressing the unique needs and interests of different segments. This precision significantly boosts open rates, click-through rates, and overall engagement. When your audience feels that your messages meet their specific needs, they are more likely to interact and take desired actions.

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The power of segmentation

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Precision personified

The time of one-size-fits-all messages is over. Instead, today it’s personalization that works. And if you create lists and segments of your audience, you can address specific groups with messages tailored to their unique characteristics, interests, and behaviors. It’s precision personified.

Optimizing email deliverability

At a time when communications are flooding in, it’s essential to ensure that yours arrive where they matter. Segmentation enhances message deliverability by sending communications only to those who are genuinely interested. This not only reduces the likelihood of your messages ending up in spam folders but also increases open rates and engagement.

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Data-driven insights

Capitalize on the wealth of data provided by list segmentation. Gain insights into customer behaviors, preferences, and interactions. This data isn’t just numbers; it’s a treasure trove that empowers informed decision-making, guiding your communication strategies with a clear understanding of your audience.

Automation unleashed

Effortless campaign personalization
The magic of automation meets the finesse of personalization with list segmentation. Create dynamic, personalized campaigns that adapt to your audience’s actions in real-time. Automate the delivery of targeted content and recommendations with ease.

Time-efficient workflow
Automation doesn’t just personalize – it streamlines. With it, save time and resources by automating repetitive tasks, while remaining agile and responsive in your campaigns. Whether for your onboarding sequences or personalized follow-ups, automation through segmentation takes your efficiency to new heights.

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Why contact segmentation matters

In the dynamic world of customer engagement, precision is key. And with Naxai’s list segmentation, you can make the difference.

Import and automation of contact lists

Effortlessly import contacts or let Naxai automatically add them to your global contact list. Save time and streamline your workflow.

Attribute-based categorization

Equip your contacts with attributes for manual or automatic categorization. Use our list of attributes already available in the system, or create custom ones tailored to your unique needs.

Dynamic contact editing

Control the editing of your contacts. Fine-tune details yourself directly in the contact editing interface for even greater personalization.

Comprehensive contact views

Navigate through your contact universe with ease. Our platform provides a comprehensive view, allowing you to filter lists based on columns and needs for targeted interactions.

The backbone of database enrichment

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Global audience understanding

List segmentation enriches your database with nuanced insights. Capture the complexity of your audience – from demographics to purchase history, for example – and leverage this knowledge to personalize interactions. Because a well-segmented database is more than just a list; it’s a strategic asset for targeted communication.

Behavioral segmentation

Go beyond basic demographics: engage in behavioral segmentation. Identify patterns and preferences based on customer actions. This will enable you to tailor your campaigns with pinpoint accuracy. And your database becomes a dynamic reflection of your audience’s evolving interests.

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Creating segments:
Manual vs. Dynamic

Organize your contacts simply and efficiently by classifying them into segments. Choose what suits you best: manual segments, which you create and organize yourself, or dynamic segments, which are automated according to the criteria you select.

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Manual segments

Craft segments manually tailored to your vision. Define criteria, group contacts yourself, and refine your target audience effortlessly.

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Dynamic segments

Experience automation at its best. Dynamic segments form automatically based on predefined criteria, adapting to the ever-changing attributes of your contacts.

Omnical campaigns: beyond channels

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Unified customer experience

Break down channel silos and create a seamless customer journey with omnicanal campaigns. With list segmentation, you can synchronize messages across all channels. You then guarantee a consistent and coherent brand experience. From emails to SMS, your audience receives a strong and unified story.

Cross-channel reactivity

Tailor your message to fit the nuances of each channel without losing the thread of your story. Segmentation allows you to adapt reactively. And that’s how your campaign remains effective, regardless of the channel through which it reaches your audience.

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What do you do?



Segment leads based on their purchasing history, geographical location, or product preferences. Craft personalized campaigns that resonate with potential customers.


Banking and insurance

Efficiently categorize clients based on financial behaviors, investment history, or policy types. Deliver targeted communications for a more personalized experience.


Customer service

Prioritize support by segmenting clients with outstanding queries, service history, or feedback. Ensure timely and relevant responses to enhance customer satisfaction.



Maximize the impact of campaigns by segmenting contacts according to engagement levels, previous interactions, or content preferences.

Master the art of contacting the right people

Our segmentation tool is all you need to communicate effectively and achieve your conversion and engagement objectives.
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